Cali A. Thompson
I am a creative marketing strategist in the age of AI, focusing on creating content for Answer Engine Optimization (AEO)and Generative Engine Optimization (GEO) along with industry best practices and proven results from over 10 years of experience.
Long story short, I'm a Marketing Maven always ready to learn, lead, and levitate beyond your expectations.
Recent Published Work
Certification: LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO
Certification: ChatGPT for Marketing
Certification: Search Engine Optimization and Content Marketing
Certification: AI SEO: Mastering Generative Engine Optimization (GEO)
Certification: AEO Mastery: Dominate Answer Engine Optimization
Certification: ChatGPT for SEO and Content
Don't Let Tech Fads Turn Into Tech Debts—How Retain’s SaaS Solutions Helps Businesses Avoid Advanced Technology Pitfalls
While jumping on the tech bandwagon might seem like the smart choice, it can quickly lead to something far more detrimental: tech debt.
Press Release: Laché SpringOpen House .
Spring forward into your new fitness journey! Join us on Saturday, April 19th from 2pm to 6pm to get a taste of Austin’s alternative fitness scene—for free!
Breaking Down Buzzwords: Understanding Digital Debt Collection Keywords & Terms - TrueAccord Blog
From AI to SMS and all the words and acronyms in between, get a break down of the top buzzwords in digital debt collection.
Beyond the Word “STOP”: Why Businesses Need to Expand How Consumers Can Opt-Out of Communications - TrueAccord Blog
While the word “STOP” has been a widely recognized method for consumers to unsubscribe from text messages, the reality is that consumers may express their desire to opt out in various ways.
How AI Can Craft a Better Customer Experience Across the Entire Financial Cycle, Especially During Delinquency
In the ever-evolving landscape of customer service, the financial sector is undergoing a major transformation, particularly in how businesses interact with customers experiencing financial difficulties.
Keeping Up with Compliance in a Patchwork of Regulations - TrueAccord Blog
Debt collection is a complex, evolving industry, and compliance with the myriad of federal, state, and local laws is an ongoing challenge for organizations in the field.
Balancing Compliance and Consumer Experience in Digital Debt Collection: Best Practices to Navigate the 2025 Landscape - TrueAccord Blog
Ensuring a good consumer experience is no longer just a best practice—it's a compliance requirement in 2025.
Credit Unions & Collections in 2025: Solving Challenges from Increased Delinquencies with Machine Learning-Driven SaaS Solutions
Take a closer look at the delinquency and debt collection challenges credit unions must navigate in 2025.
Legal & Compliance Webinar Recap: Key 2024 Takeaways That Impact the Collections Industry in 2025 - TrueAccord Blog
Keeping up with compliance in the debt collection industry can be a challenge—especially as artificial intelligence, machine learning, and other advanced technologies sweep through both the business and consumer sectors.
Using Letters in Omnichannel Debt Collection—Keeping Up with Compliance - TrueAccord Blog
Direct mail is the old-school method for reaching consumers regarding their debt, but over time several factors have reduced the effectiveness of letters in collection communications.
Using Calling in Omnichannel Debt Collection—Don't Hang Up the Phones Just Yet - TrueAccord Blog
With consumer preferences leaning more and more towards digital communications, it can be easy to consider call centers for debt collection as a thing of the past. But phone calls serve a valuable purpose in a fully omnichannel approach, in more ways than you may think.
Make the Most of Tax Season with Digital Engagement for Delinquent Customers
Tax season is underway—and so should your customer engagement strategy to recoup delinquent funds.
Using SMS in Omnichannel Debt Collection—Digital Strategy Beyond Email - TrueAccord Blog
For consumer engagement in debt collection, many organizations and agencies have moved away from outbound calling—but don’t discount reaching out to consumers’ phones just yet! Text messaging (referred to as SMS or short message service) is becoming a favored method for consumers to receive business communications.
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